Hospitality / Packaging · Wear · Carry
The Bayleaf
Natural materials and a calm palette for a hospitality brand.
The Bayleaf asked for physical pieces that feel as calm as the experience they offer. We worked with natural canvas and uncoated board, and let a single deep navy curve carry the identity across bags, cups and staff wear.
Carry pieces guests keep
The tote is cut from a heavyweight natural canvas with a generous gusset, so it is used again long after the visit. A single printed curve, rather than a large logo, makes it recognisable without making it loud.
Consistency across touchpoints
Cups, bags and staff pieces were developed together and produced in one run, so colour and material stay consistent from the counter to the guest’s home.
